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Lecture II: What Makes a Great Site?

  Please proceed through the lecture below. Click on the links to audio/video segments in order. The menu to the right gives you links to major written sections within the lecture.

 

Lecture Menu

  Lecture Objectives
I SiteTypes: Discussion
II ArtSites: Architecture
III Site Project: Preview
VII Notes
VIII Lecture Review

 

Lecture Objectives

  Engage in a discussion about what makes an effective artistic website

  Gain perspective on functional vs. artistic qualities of websites

  Begin thinking about site project

 

Section I

 

SiteTypes:
Discussion & Defining our ArtSite


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What is a website?

This is an advanced class, intending to present advanced creative techniques for site design, so what is a website?

In fact, this definition is always in flux. Web server and authoring technology advance and improve so quickly that each new generation of software and each new programming advancement changes the definition of a website.

This flux creates problems in designing a course like this. What should we focus on? E-commerce? Content-driven sites using server technology? Flash sites? Javascript? XML? Streaming media? These are all possibilities for us. If we think of ourselves as web designers, we run into this categorization problem of how to define our goals as designers, i.e., what type of site do we want to learn to design?

Even if you were already a professional web designer you would confront this problem. How your skills and goals combine with the needs of your clients would naturally answer this question. But, in this course we need to find a natural answer to this question. Our answer will be based on the following re-interpretation of this question:

What drives our web environment?

This may seem like a dry reinterpetation of the question. However, if we think of ourselves as web artists, as opposed to web designers, then we can place our own artistic impulse in front of the drive to create a website. In this course we will strive to create a web environment that achieves what we wish to achieve artistically. We will try to break the barriers of typical site design that were put in place in the prerequisite course (which are necessary to have behind us by way of experience) and ask what ideally we can achieve in terms of art on the web using the tools we are exposed to in this class.

But "art on the web" sounds too dry as well. It sounds as if we are talking about reproductions of artworks posted for viewing -- so another definition is needed. We will define "art on the web" as

"Art which is necessarily delivered on the web and exists as art and nothing else."

In other words, art which could not be delivered to the viewer in any other way and which is not used for any alternative purpose, such as advertising, commerce or public speech.

In this case, thinking about what art on the web actually is becomes an exercise. To help us pin this down let's think of some examples of "art" found on the web and see if each applies:

 

Example Both must be true "Art on the Web" according to our definition?
Needs to be delivered on the web? Has no alternative purpose?
Banner advertisement  TRUE  FALSE No, because it is intended to sell something
Rennaisance oil painting reproduced on fine art website  FALSE  TRUE No, because the best way to see the painting is to actually view the original work, so although art is the final purpose of the example, it does not qualify
Flash site introducing feature film and containing streaming video trailer for the film  FALSE  FALSE No, even though it represents innovative creative techniques on the web, the site itself points to a film and the video is a reproduction of something that is better viewed on screen
Site containing virtual architectural spaces navigable in 3D on the web and not intended to be built physically  TRUE  TRUE Yes. The spaces will not be built so it must be shown on the web. The 3D navigation can only be accomplished on the computer.

 

Does this mean that in the class we must create a site that employs 3D rendering on the web? No. That is beyond the scope of what tools we will learn. The point is that when we create our projects we must try to create a site that contains elements which are

A) Artistic for their own sake; and

B) Intended to be shown on the web as the final medium.

Therefore, when we create animated objects in Flash we will know that browser is the final destination for those objects. If we create video, we will be creating it to be delivered over the web. Moreover, when we conceptualize the structure for our site, it must be a site created for its own sake, artistically, to be shown to an audience over the web.

 

Think of sites you have visited, do they qualify as "art on the web" according to our definition? What about the portfolio sites for artists you know? Think about what you imagine web art to be under this definition.

 

 

 

Section II

 

ArtSites:
Architecture


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The Chance Parameter

To further our discussion about what constitutes art on the web, let's describe some parameters. We know that websites consist of web pages that are linked by hyperlinks and so an important feature of the website is navigation. Navigation by the viewer through the site means that there will always be some form of interaction between the viewer and the artwork. This is fundamental in that it introduces an element of chance to the experience of the art.

As the artist, you may be able to determine the initial page that viewers see. But unless you only have two pages on the site, the next page viewed will almost always be one of several, determined not by you, the artist, but by the viewer.

Chance, or randomness, has long since been introduced into serious art, most notably by John Cage the composer. Bill Viola, (see www.billviola.com) the visual artist, says the following:

"If you don't have some place in the loop for random chance events, you're never going to make real progress. The problem we're having today in the age of corporate media is that everything is so deliberately created and controlled. I think the illusion of digital media is to believe that it's possible to touch up and continue to perfect anything you do before you actually release it out into the world."

So we will keep to this philosophy of creating a dynamic piece of art delivered over the web which incorporates the random element of viewer participation.

Another of the dynamic qualities of our artwork created for the web will be our ability as artists to constantly change, or update, the piece. The piece will develop over time and the proces of creation will be integral to the work of art itself.

You may choose to think of the web piece as having various paths of outcome. This could indeed be likened to a three dimensional piece of artwork in space. A viewer may see the piece from an initial perspective and then walk around the piece in one or another direction and experience it in a different way from another viewer.

Does this mean each viewer experiences a different work? Obviously not, it is a single piece of artwork experienced in different ways.

Does a sculptor necessarily account for every experiencial possibility when creating a piece of three-dimensional art in space? Not necessarily, the piece is created as a whole, and the experiencial possibilities flow from this whole.

Similarly, we will create our web pieces as a whole, and the experiencial possibilities will flow from this whole. For example, we will not be able to determine what quality of monitor, what resolution, what connection speed, etc. our viewers will have. We will create the web piece, and then leave these experiencial parameters to chance. This will be part of the dynamic quality of our artwork.

It is appropriate to think of ourselves as creating an environment, similarly to the creation of sculpture. But instead of a 3D environment in traditional space, we are employing virtual space, or cyber space if you prefer.

So the architecture of our space will be dynamic. Certain areas, or components, or elements within the space will be controlled by us, the artists, but the overall experience will largely be determined byt he viewer.

What elements will we use to build our web environment?

The elements we use as artists to build our web environment will be determined by the tools we focus on learning during this course. That said, once you know the various tools that are at your disposal you, as an artist, will always be able to choose what suits your expressive needs. For example, you may always feel comfortable drawing and scanning, you may become comfortable manipulating vector based graphics, you may take digital photography or digital video. We will look at all of these possibilities and use the software and HTML structure to create our web pieces.

At the fundamental level, your site will consist of several HTML pages linked together with hyperlinks and containing images. There may be Flash objects or buttons and events. You may incorporate sound or video media. In the end, the final peice should use the tools to appropriately construct the desired artistic web space.

 

Start to think about what your web environment will look like. Before you know the tools intimately is a good time to creatively muse about the piece. A lot of what you create will be determined by what you can do and what your experimentation with the tools brings in the creative process.

 

 

 

Section III

 

Site Project:
Preview


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How about a quick example of a web site project? Although our sites are expected to be fully developed using Flash and multimedia, it may be helpful to view a simple HTML site project created with utmost haste simply to illustrate what we are talking about in terms of varied web spaces.

The following three-HTML page presentation outlines the parameters we will be using to think about our project spaces. And it gives a quick example using only HTML of how you might begin to think about your art site project.

 

ENTER QUICK HTML PROJECT

 

In the next lecture, we will begin to plan our projects so begin thinking now about how you would like to approach this web space building.

 

Notes

 

Read the section below &
advance to the next
section.

Notes

There are no notes for this lecture.

Review

 


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  The definition of a website is always in flux. Web server and authoring technology advance and improve so quickly that each new generation of software and each new programming advancement changes the definition of a website.

  If we think of ourselves as web artists, as opposed to web designers, then we can place our own artistic impulse in front of the drive to create a website. In this course we will strive to create a web environment that achieves what we wish to achieve artistically.

  We will define "art on the web" as "Art which is necessarily delivered on the web and exists as art and nothing else." In other words, art which could not be delivered to the viewer in any other way and which is not used for any alternative purpose

  In this case, thinking about what art on the web actually is becomes an exercise. We examined particular site examples to determine what type of site would live up to our definition of and art site.

  Navigation by the viewer through the site means that there will always be some form of interaction between the viewer and the artwork. This is fundamental in that it introduces an element of chance to the experience of the art.

  Another of the dynamic qualities of our artwork created for the web will be our ability as artists to constantly change, or update, the piece. The piece will develop over time and the proces of creation will be integral to the work of art itself.

  We will create our web pieces as a whole, and the experiencial possibilities will flow from this whole.

  The elements we use as artists to build our web environment will be determined by the tools we focus on learning during this course. That said, once you know the various tools that are at your disposal you, as an artist, will always be able to choose what suits your expressive needs.

  At the fundamental level, your site will consist of several HTML pages linked together with hyperlinks and containing images. There may be Flash objects or buttons and events. You may incorporate sound or video media. In the end, the final peice should use the tools to appropriately construct the desired artistic web space.

 

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